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We went out to get a slant on how people describe themselves Vs what others say about them.
Most think they’re stereotyped incorrectly. It seems we all jump to incorrect assumptions, whether we like it or not. We use these unconscious decisions to help make sense of the world quickly & efficiently.





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The riots in London were an eye opener for all of us. BAMM went out to some of the worst hit areas to get a more realistic understanding about why it might have happened in the first place. We experienced directionless, indiscriminate acts of illegal behaviour and violence that seemed to be partly fuelled by the desire to simply do something exciting, have a laugh and get some free stuff in the process.