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Brandjournalism in Lagos

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As part of an international project for Nokia we looked at bonding behaviours in different cities across Africa, Asia and Europe. The team spent a week with a middle-class family in Lagos. We observed, interviewed, photographed and filmed Amaka with her extended family. We were guests at the naming ceremony for her eight-day old baby, which gave us better insights into how her community bonds.
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All the religions bring people together. Family, friends, you get to chat and pray together and talk about important things" (Amaka Bello, 30 years old)
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We provided Nokia with a rich, inspiring debrief (films, photojournalism and insights) into the different bonding behaviours across different cultures.

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